Undergraduate Tutorial, On campus teaching, 2022
In this course, I teach master students how to identify variables and variable types in a given marketing problem, select the appropriate statistical method for a given marketing problem, apply statistical methods to real-life data sets with the help of SPSS.
Undergraduate Tutorial, On campus teaching, 2022
In this course, I teach master students how to solve marketing case study using RStudio in 7 weeks. Each week, the case questions are related to a specific methodology and analysis that is often used in conjunction with the topic of that week, e.g., customer segmentation, customer acquisition, search analytics and advertising, etc.
Undergraduate Tutorial, ZOOM online teaching, 2021
In this course, I teach master students how to solve marketing case study using RStudio in 7 weeks. Each week, the case questions are related to a specific methodology and analysis that is often used in conjunction with the topic of that week, e.g., customer segmentation, customer acquisition, search analytics and advertising, etc.