Thesis Supervision, On campus supervision, 2023
I have had supervised 18 master’s theses and co-supervised 19 master’s theses since the first year of my doctoral journey (2019-2023). Through collaborative mentorship, I have helped students develop their research skills, achieve their academic goals, and contribute valuable insights to the field of marketing research.
Undergraduate Tutorial, On campus teaching, 2022
In this course, I teach master students how to identify variables and variable types in a given marketing problem, select the appropriate statistical method for a given marketing problem, apply statistical methods to real-life data sets with the help of SPSS.
Undergraduate Tutorial, On campus teaching, 2022
In this course, I teach master students how to solve marketing case study using RStudio in 7 weeks. Each week, the case questions are related to a specific methodology and analysis that is often used in conjunction with the topic of that week, e.g., customer segmentation, customer acquisition, search analytics and advertising, etc.
Undergraduate Tutorial, ZOOM online teaching, 2021
In this course, I teach master students how to solve marketing case study using RStudio in 7 weeks. Each week, the case questions are related to a specific methodology and analysis that is often used in conjunction with the topic of that week, e.g., customer segmentation, customer acquisition, search analytics and advertising, etc.